Press

Big Stage Entertainment Makes You A Star In The Digital Universe With Debut of BigStage.com

November 5th, 2008

Public Launch of Site Includes New Features That Let Users Insert an Animated 3-D “Digital You” into Facebook, MySpace and More

LOS ANGELES, CA – Nov. 5, 2008 – Big Stage Entertainment, Inc., a media technology company that enables consumers to project themselves photo-realistically into digital environments, has concluded its beta program and launched BigStage.com, where anyone can create a free, animated 3-D “Digital You” for instant projection into the online landscape. Called an @ctor, The Digital You can be customized with accessories and then inserted into a growing selection of movie scenes, TV clips, music videos, virtual worlds, social networks, still images, video games, advertisements and more to share with friends, family and colleagues. 

The launch of BigStage.com follows a public beta program unveiled in August 2008 for comprehensive testing of the Company’s proprietary @ctor creation technology. New capabilities added today include expanded personalization options, an enhanced media player and simple share to Facebook and MySpace tools.

“The Web has revolutionized human interaction, but until now, it has lacked the means to showcase our visual identities and individuality in vivid, portable form across the digital realm,” said Phil Ressler, Big Stage Entertainment CEO. “After years of extensive research and customization, Big Stage Entertainment is making complex 3-D modeling technology accessible for everyone to create a realistic, animated facial clone of themselves for the very first time. This experience is the next evolutionary step in transforming your online presence from faceless to ‘The Digital You.’”

Creating a BigStage @ctor
On BigStage.com, anyone can easily create a sophisticated, animated, 3-D model of their face for free by using only one to three photos taken with a digital camera. Big Stage Entertainment’s proprietary software allows users to upload these photos to BigStage.com, where the Company’s patented technology maps the contours of the face to produce a high-fidelity 3-D model in minutes. Invisible to users, the complex 3-D data is then processed to develop a highly accurate and animated personal digital clone. Users can create an unlimited number of literal and fantasy @ctors on BigStage.com.

To create and view @ctors in action, users need to install the Big Stage Media Player. Once the player is installed, @ctors can be styled instantly with accessories including hair, eyeglasses, hats and clothing, and can be projected into a variety of digital media experiences, including social networks, online communities, video clips, backgrounds, still images, greetings and more. Friends’ @ctors can also be placed into content, which is shareable via email forwarding and Web site embeds, in addition to saving to social networks and porting to YouTube by video capture.

Big Stage Entertainment Technology
Big Stage Entertainment’s life-like 3-D @ctors are based on advanced stereo reconstruction technology funded by CIA and other government grants, as a research project at the University of Southern California (USC) under the direction of Professor Gerard Medioni, Ph.D. Company founder Jonathan Strietzel first saw the potential for the technology while meeting with the project’s Chief Scientist, Doug Fidaleo, Ph.D., at USC. Strietzel then assembled co-founders Jon Kraft and Jon Snoddy, who assisted in refining the technology for consumer applications through extensive research and development at Big Stage Entertainment.

The Big Stage Entertainment R&D team focused on extracting the quality and accuracy of complex 3-D scanning technology, previously only available to production houses and animation companies, to offer it to any consumer with a digital camera through a free, fun and easy-to-use browser platform.

“Big Stage Entertainment is introducing a whole new dimension to digital media – one that stars you,” added Strietzel. “As an avid gamer and active Web user, I spend a lot of time engaged with digital media. BigStage.com lets me extend my online presence into a realistic representation of myself through my @ctor. It’s a new and fun form of entertainment that we are pleased to introduce to the online community to completely personalize digital media and make it you, your way, online.”

Software Requirements
BigStage.com users are required to install the free Big Stage Media Player on their PC to experience BigStage.com. System requirements are a PC running the Microsoft Windows XP or Microsoft Vista operating systems, as well as the Firefox 2+ or Internet Explorer 6+ Web browsers. Intel-based Mac users can also run the Big Stage Media Player on Windows/Bootcamp. Older Macintosh-based Windows emulation applications may have higher instances of problems with the Big Stage Media Player. A Mac OS version of the Big Stage Media Player is planned but not yet scheduled.

About Big Stage Entertainment, Inc.
Big Stage Entertainment, Inc. is a media technology company that enables the projection of self into the digital realm. With Big Stage Entertainment products and services, accessible at BigStage.com, consumers can create a fully photorealistic, 3-D, animated @ctorTM to represent themselves in online communities and insert themselves in digital media, including video clips, flip movies and still images. Big Stage @ctors can also participate in games and entertainment on the Web and mobile handsets. At BigStage.com, anyone can generate a free, animated 3-D @ctor by uploading digital photos of their face for instant placement throughout the digital landscape. It’s The Digital YouTM.

Using Big Stage Entertainment’s BackStageTM application and integration solutions, business clients and partners can create interactive experiences under their own brands that allow consumers to create @ctors and engage with those brands through personalization of creative content and messaging via video games, mobile devices and on-location kiosks. Big Stage Entertainment’s B2B solutions are the premier vehicles for powering personalized, participative media. Headquartered in South Pasadena, CA, Big Stage Entertainment investors include Mission Ventures, Selby Ventures and Tech Coast Angels. For more information, please visit www.bigstage.com.

Multimedia: Video introduction to Big Stage Entertainment

@ctor, is a trademark of Big Stage Entertainment, Inc. in the United States. All other trademarks or trade names mentioned are the property of their respective owners.

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